Have you hit a creative and financial ceiling?

Success doesn't just happen.
It's designed

Are your clients abandoning projects? Do they claim your designs are "not what we're looking for?" Sick of clients that come to you for one project and then are never heard from again?

Imagine knowing how to apply user-centric design to your projects, charging more and becoming infinitely valuable to your clients.

You're great at what you do. But it's time to go from freelancing or grinding it out as a boutique shop to owning your design business.

"Would you like fries with that?"

Go from being an order taker and become a strategic partner.

Envision commanding the room and leading your clients. With our program, you'll gain and project confidence from using a proven process developed by two industry leaders with over 30 years of experience in UX, design, branding, education and creative entrepreneurship

Utilized by successful design firms from around the world, CORE is a step-by-step framework to gain clarity and insight into your client's business. No more runaway projects with endless revision cycles. No more one-and-done projects. No more drive-thru design.

Now you'll have a clearly defined process that's repeatable and highly actionable.

Tell me more.

The not-so-secret story.

It all began while Jose Caballer was working at a leading global digital agency, where he witnessed a process used by a team of strategic planners, designers, marketing executives and developers (MBA-types with fancy titles and degrees) to manage large-scale, multi-million-dollar digital projects.

He wondered if this could be used on a smaller scale with creatives of all shapes and sizes could use to improve their processes.

The answer was a resounding yes. And CORE was born.

How DOES it work?

CORE is a collection of 3 easy-to-do exercises.

You can guide your clients through it in less than a day. Using a series of prompts, you'll be able to break down complex problems into a clear, objective roadmap that can be used to develop websites, apps, digital campaigns and brand messaging. This is the stuff that big agencies are doing and charging a lot of money for - and you can now do in your practice.

The results are nothing short of amazing. By working together with your client, you don't have to come up with all the answers or spend countless hours becoming a subject-matter expert. This framework removes the conflict, confusion and stress associated with running digital projects, while removing the guesswork and revision cycles that plague the creative world.

Everything you need in one convenient kit

What's included:

  • 47-page Facilitation Guide PDF
  • 13 videos of CORE Sessions with Actual client
  • 3 CORE Workbooks
  • 3 Project Examples
  • 3 Bonus Videos

Plus a 3-month Trial Subscription:

  • Personal Coaching with The SKOOL Pro! Monthly Calls (with Jose Caballer and Chris Do)
  • Members-only Facebook Group (Hear How Others Are Doing It)
  • Input on Specific Training Videos
  • Access to Exclusive Content

Get CORE 1.7
only $489

Buy Now

*Product visualization, digital download only.

You are not

What if I'm just starting out?

No prior knowledge or experience is needed. We've worked hard to develop CORE so it can be used even if you've never done anything like this before. The results are amazing, but don't just take our word for it. See what our customers are saying.

Who is this for?

Freelancers, solopreneurs (one-man bands) and firm owners who want to grow their business. If you are a web designer, developer, programmer, graphic artist, marketer, writer or aspire to work in a creative field, this is for you.

Check out our community.



CORE Strategy Kit 1.7

You'll learn how to:

  • Master facilitation to create alignment with key stakeholders (CEO, Marketing and Creative Director)
  • Become more than “just” a designer
  • Integrate strategy in your process to be more valuable
  • Set-up clear processes and eliminate endless revisions
  • Use empathy-based, user-centric thinking to identify and solve customer pain-points

Money-back guarantee

We're confident of your success. Use CORE for 60 days and if you feel it's not right for you, we'll refund your money. Just show us an example of how you've used CORE with one of your clients.

AIB Kit 1.0

Not ready to commit?

Start with the Skool's Agency-in-A-Box kit.
Everything you need to to start your journey to growth.

  • Business Plan Template
  • Sales Presentation Templates
  • Contract Templates
  • UX Process and Examples
  • Project Examples
  • Sample Budgets

  • Get CORE 1.7
    only $489

    Buy Now

    Get AIB
    only $189

    Buy Now

    Real Customers.
    Real Success. Real Fast.

    “I just got a check from a client for a $20,000 website. It's been incredible. The things that I've been able to do with CORE— I didn't imagine that this was available for someone like me.”

    Ben Burns, CEO/Founder
    Burnt Creative Agency

    “The Skool has given me an invaluable framework that I can use moving forward to take my work to the next level. It's not just nice to have, it's essential!”

    Ken Hollingsworth
    Freelance Project Manager

    “I've been able to sell my agency's services far more effectively and successfully than ever before!”

    Ben Thompson, Founder


    Jose Caballer

    CEO/Cofounder, The Skool

    A long-time creative director for big-name digital agencies, Jose later founded his own digital agency, The Groop, which he ran for 11 years.

    He's worked with diverse clients that include Al Gore, Jamie Oliver, Thomas Keller and Alice Waters, plus corporate clients like Disney, Nike and MySpace.

    Chris Do

    Chief Strategist and CEO of Blind
    Design Director/Cofounder, The Skool

    An Emmy award-winning director, strategist, designer and educator, Chris has worked with clients that include Sony, Nissan, Microsoft, EA, Meters/bonwe, Ancestry.com and Coldplay.

    He has lectured all over the world on the business of design and has served on the boards for Society for the Promotion of Japanese Animation, Otis College of Art and Design, AIGA, Santa Monica College and Woodbury University.

    It's time to run the design practice you've always dreamed of.

    Join the growing number of designers, developers, writers, coaches and creatives who are using CORE, leveling up and climbing the mountain.

    Buy CORE 1.7
    only $489

    Buy Now